Blogging is among the most effective ways to drive organic traffic to your website and helps you increase your website ranking. However, to make a blog relevant to Google Algorithm and rank higher on Search Engine Result Page requires lots of effort in optimizing content and SEO. This article will help you leverage your SEO blog to attract more potential customers and drive more revenues to your business.

1. What is a Blog?

Blogs are a type of regularly updated content on websites and social media platforms to provide news and insights about certain topics. This type of content is usually run by one person or a small group of people and has an informal and conversational tone of voice. Here are some noticeable benefits of blogging on your website:

• Attracting more website visitors
• Increase customer visit duration
• Decrease bounce rate
• Increase the potential for conversions

2. How to write a SEO Blog?

It might be easy to write normal blogs but for SEO blogs, it is a different aspect. SEO blogging involves multiple steps requiring the writer to do keyword research, adjusting the content based on Google Algorithm to optimize SEO elements.

Here are some keys tips to help you leverage your SEO blogs for websites:

Keyword research:

This might be the most important part of writing a blog, as it indicates the main topic and orientates the key message of the content. The ideal keywords for blogs should be those that have high search volume and low competition on search engines. Trendy keywords and terms are also highly recommended for your content. To spend less time on this step, Google Adwords, Semrush and Ahrefs are supportive tools which help you find the keywords and even provide real-time data to let you decide which keywords are relevant for your writings.

Structure your content:

Remember structuring your blog is critically important when the Google Bot scans your website. This bot navigates thoroughly your site and collects keywords lying in your blogs’ titles and headings and subheadings. Therefore, always include you keywords in the titles, Heading 1, Heading 2…

Meta Titles and Meta Descriptions:

These are snippets of text that appear in search engine results pages (SERPs). Make sure they are clear, concise, and include your target keyword.

Include internal links: 

Link to other relevant content on your website. This helps search engines understand your site structure and keeps visitors engaged.

Promote your content: 

Share your blog post on social media and other channels to get more people to see it.

Build backlinks: 

Backlinks are links from other websites to your content. They are a signal to search engines that your content is trustworthy and relevant.

3. SEO Blogging tools